Web 2.0 is a term coined by the O'Reilly editorial house to define the collection of techniques and philosophies of creation and fruition which have allowed the web to definitively leap ahead after the failures highlighted by the great speculative bubble of 2001. Participative, interactive, usable and accessible, the orientation of the web 2.0 places itself ideally amongst the concept of desktop applications and those traditionally web based and represents the interpretation of the web as a service platform. Applications of calibre such as Flickr, del.icio.us and Wikipedia are realized in perfect web 2.0 style.
Aside from representing a new philosophy of proposal and fruition of contents, services and applications on the web, web 2.0 bases itself on precise concepts and tools, amongst which:
RSS
AJAX
RIA
Web Standards
Comtaste firmly believes in the WEB 2.0 approach and retains that the success of every initiative in the web and new media environment is necessarily founded on the research of the participation and the consent of the user in services and projects which:
Are born integrated in the aspects of communication, of contents and of marketing
Completely exploit the state of the art technology or take advantage of the possibilities it offers them
Represent consistent creations of depth containing outstanding new and original connotations
Make the most of the integration of the media and the new technologies of fruition.
Comtaste designs, realizes and manages services and web 2.0 applications and supports its clients in the phases of:
Design and usability strategy: for the setting of interfaces and functional flows which are most adapted in the office and for the use for which it is aimed.
Research and testing: a type of valid support, not only for the context of new realization, but also and especially for applications already realized which need to be suitably reinterpreted and revitalized.