The mobile phone is a faithful companion to all, in all everyday situations. With the distribution through mobile phones MobyMobile maximizes the use of contents and services as it renders them available in the actual everyday situations where they most apply and are wanted.
MobyMobile applies itself to many business model hypothesis, starting from that based on the aggregation of suitably selected and assorted contents, or on a catalogue, in order to create an organic and attractive offer to the user and thereby promoting “cross referencing” between the headings present.
Furthermore, considering that the number of mobile phones in Italy is nearly triple that of the computers connected to the internet, it is easy to understand that the potential of this type of diffusion is really enormous.
The contents and the brand consequently has an enormous diffusion potential, and the model would also permit the exploration of new methods to interact with users and obtain their loyalty, from which other commercial opportunities could arise.
If you think, for example of the possibility of:
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spreading advertising messages on a new channel and on targets with high profile possibility
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it allows for a broad participation in games, competitions, polls
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stimulates people to sign up to subscriptions
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provides the possibility of carrying out transactions (e.g. booking and purchasing of tickets)
But there is another, important advantage which the distribution of editorial contents can, in this way, provide. In fact, the use of each content, article, and multimedia element on the part of each user can be traced in detail.
In this way, the editor will have the possibility of monitoring the interests of the user in real time, and will be able to follow this to develop and increase the availability of the most appreciated contents and reduce those which demonstrate less success. And he will also be able to have a better understanding in general of his public, outline tastes and styles to suit, and emphasize such possibility towards advertisers.
The marketing management of Comtaste is available to analyse and evaluate the specifics of the context together with the editor, and to design the model which better applies to the opportunity and strategic and operative objectives.
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